The simplest explanation could be defined by a great poet who authored a famous piece entitled “Rose that grew from of the concrete - Tupac Shakur”. wRiot. Apparel was founded by an inner city kid who had a vision to overcome life’s obstacles, to be that rose that grew from the concrete. Inspired by family and friends, travels to Italy, Japan, and New York, from classic rap albums to the origins of Jazz. Traveling to different continents helped give birth to the idea of wRiot. Apparel. Fueled by the realization that the world profits off of the urban culture, wRiot. Apparel is driven by the desire to upset that status quo. wRiot. Apparel can attribute its inspirations to many different factors, but the most important inspiration is you.